Hello

I’m Nick Adkins, founder of Strive25.

I know what it feels like to chase a dream, to hit setbacks, to question your direction, and to come out the other side with something even more meaningful. My journey started with a love for sport, specifically football and the hope of playing at the highest level. That dream shifted, but what stayed with me was the drive to grow, and to help others do the same.

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Since 2011, I’ve been coaching, not just in sport, but in life. These days, I work as a Head of Coaching within professional football in England, supporting coaches and building development programmes that give people the support, challenge and inspiration they need to truly flourish.

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At the heart of it all is a simple image: my 100th birthday BBQ. A long table filled with people I’ve impacted and who’ve impacted me. Every meaningful conversation, every small breakthrough, adds a seat to that table. That’s what I’m striving for: connection, growth, and shared progress.

If you're a coach looking for fresh perspective, or someone striving to do life a bit better, I’d love to Strive with you. No hard sell, no magic formulas. Just someone in your corner supporting, challenging and inspiring you as you figure it all out. 

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Ready to level up? Let’s Strive for something special. . 

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